There are several offline media agencies based in the UK. However, there are only a few that are unique as they combine the power of both the offline and online mediums to deliver solutions to their clients comprising mostly of small and mid-sized businesses looking for affordable yet high quality solutions. The representatives of these agencies ensure that you get a solution that is designed to give you a competitive advantage and promote your brand, goods and sales.These selected few agencies are superior in their services when compared to other offline marketing agencies because they make colour advertising in the weekend supplement sections of broadsheet newspapers accessible for small businesses to advertise their online offerings. By having your advertisement published in the national press supplement pages, you are able to reach the right customers. You can seek the help of advertising agency representatives to select the right newspapers and magazines based on factors such as publication type, demographics and location to reach your target audience.Advertising in the newspapers will allow you to reach the right markets. The page is read by key decision makers who can really make a difference to your business. It goes without saying that people who read newspapers generally belong to the affluent and educated class who have access to the Internet. By advertising on the page in newspapers and magazines you are actually targeting a much focused group who can make a difference to your business.Advertising in the offline media will allow you to reach an audience that reads classified advertisements. Research shows that a majority of people, who read about products and services advertised in newspapers, use the Internet to find more information. Then again many consumers actually make a purchase following their additional research. This is the power the firm gives you when you advertise your online business with them.Some of these top notch ad agencies also provide advertising space to small and medium-sized businesses to advertise their online business in leading newspapers and magazines in the UK. Few of them have a special colour supplement that appears in leading newspapers such as The Guardian, The Observer, and magazines such as Sunday Telegraph Magazine, and The Observer Magazine. The advantage of advertising on this colour page is that the classified advertisements are read by people who are looking for attractive deals on the Internet. Reading a classified advertisement on this page saves them the trouble of searching for these products and services on the Internet and they can go directly to the URL mentioned in the advertisement.The recent studies clearly point to the fact that in Britain the most effective form of advertising is print advertising or advertising in the newspapers and magazines. One of the leading ad agencies in the UK has realized the power of the print media in promoting online sales and services and has been using the print media to provide advertising space for online businesses for the last ten years. The foresight and a deep understanding of the psychology of the consumers are two very basic requisites for the success of any advertising and marketing strategy.