A cynic would say that there is nothing free in life, that everything has a cost. Free advertising does have a cost and that cost is your time. Sure there is no monetary cost, but advertising for free will eat up a lot of time for the result you get. Still, when you are starting out, you have more time than money so spending time to advertise is a better choice than spending money.Before I get too deep into where you can get free advertising, we need to define what advertising is. Advertising is a way to sell your product or opportunity without you personally making a sales call or presentation. It is your marketing message given out in your absence.Advertising is meant to do one of two things or both: Gather leads for your product and or create an image for your company. Good display advertising should do both. In classified advertising we are probably just asking for leads. These are two ends of the spectrum and there are many possibilities in between.Print advertising is not the only game in town either. You can advertise on television or on YouTube. You can also advertise virtually on line, which can be similar to display advertising or can do much much more. Media advertising is not the end of the road either, because you can deliver your advertisement directly to your prospect. For instance, putting a business card on the bulletin board in the grocery store or hanging flyers on the front door of homes.So you can start to see how advertising can be either truly free or kinda free. You will have to spend money to print flyers or business cards but there is no cost beyond that. There are also many free classified sites online that you can make use of. You probably will get very few leads this way but the leads will be free.Let’s talk for a bit about what makes a successful advertising. I had talked about demographics and asking for what you want in another article. They do apply to advertising as well as networking. To get the best response to an advertisement, you need to advertise where the viewers are interested in what you are advertising. For instance, if you sell children’s books, you might look into advertising in Parents magazine. This is an example and advertising in Parents would have a cost, but you can see what I mean.Your advertisement must also be carefully crafted so that you are asking for what you truly want. For instance: “Sell household products for profit. Free information: SM, Box 5432, Chicago, Illinois 60652”. The responses to this advertisement will be people who consider themselves sales people, and who are not put off by the idea of selling household products.These days, you can also create a web space for free or very little money and direct people to visit. Many people use twitter or Facebook to get out a marketing message, which are both free. Do a Google search on “free website” for more possibilities.
Facebook advertising has become the most effective and successful method to get the desired traffic for your business. Even better, Facebook offers two methods for paid advertising in which the advertiser can weigh the Facebook advertising price options to fit the budget. There are over 800 million users today who will support your business or brand and gain fast growing visibility over the internet. And these two price options Facebook offers is fairly reasonable, and favor the small and medium scale business, too.Since Facebook is the most well-known social network media over the internet, many advertisers or traders want to take advantage of the site’s popularity. Although most people visit social networking sites mainly to check their accounts for personal and social purposes, they can actually become a part of you and can be instrumental for your company’s popularity.Of course, businesses need to advertise their products or services to hopefully gain more customers, thereby increasing profits. The emergence of social networking presents an exciting new way to advertise, at a fairly reasonable price, but with your ads reaching hundreds of millions in just a matter of days or minutes, even. Now, carefully looking at the Facebook advertising price offers will help you decide which option you will be paying.Just like the other advertising services, you are going to pay for the publicity you need for your company or business in Facebook. There are two kinds of payment for advertising on Facebook. These are the CPC and the CTR. Facebook advertisers can choose whether to bid on ads that are based on:• CPC- “cost per click” or the amount of clicks their advertisement receives or how many times your ad is shown in the Facebook page. CPC is also sometimes known as PPC or “pay per click” on other advertising sites.• CTR- “click through rate” or CPM for “cost per thousand impressions”. In this scheme, advertisers who select this CPM bidding are more interested into positions and brand awareness. This is a clickable advertisement which leads into concrete conversions of ad impressions. CPM is charged per impressions or feedback even without a single click of the ad.The actual Facebook advertising price for each scheme is as follows:For “cost per click” or CPC type of bid, your daily budget depends on how much you want to spend on that particular day. Then you are going to bid per click you receive. For instance bidding for $1. 00 per click of bid will cost you $25 budget for your daily budget.For “click through rate” or pay for views, you can set your daily budget for a minimum of $1.00 but the default rate on Facebook is $25.00. It’s up to you in how much you are going to spend per day and then adjust whether you like to increase or decrease on the suggested cost. In every 1000 impressions, you can also bid on the maximum suggested by Facebook per impression for instance ($0.01-$0.50).After adding your new campaign, complete the process by selecting a type of bid you are going to take. Then, schedule your advertisement if you want it to run continuously starting today or run the ad on its specified dates you want. And finally, after reviewing your ad, you can place your ad on the site.If you avail of Facebook Ads, you have nothing to lose. The Facebook advertising price is guaranteed as is – no hidden charges. It’s the most cost-effective and convenient way to advertise your company or brand to every Facebook user in the planet.